A customer from Europe was developing a new ski goggle strap. The width and logo had already been set, the strap needed to work around a helmet, and they knew how they wanted the finished strap to feel and perform. What was still open was the elastic webbing itself — its material composition, thickness, hand feel, and level of elasticity.
Rather than asking them to provide a complete webbing specification, we worked from those product requirements. We used the desired hand feel, thickness, elasticity and strap function to select comparable constructions from our existing ski goggle strap samples. We first showed the closest options by photo and video, then narrowed down which physical samples were worth sending for comparison.
A customer from Europe was developing a 40 mm elastic strap for a new ski goggle project. They already knew it would be worn around a ski helmet, wanted their lettering logo woven into the strap, and needed silicone grip lines on the helmet-facing side.
They also knew roughly how they wanted the strap to feel — the thickness, hand feel, elasticity and tension they were looking for. What they hadn’t decided was the material composition or exact elastic construction.
| Already Decided | Still to Work Out |
|---|---|
| Ski goggle strap | Material composition |
| 40 mm width | Exact elastic construction |
| Worn around a ski helmet | Thickness to match the target feel |
| Jacquard lettering logo | Elasticity / tension to match the target feel |
| Silicone grip lines on the helmet-facing side | Which existing construction was closest |
| Desired hand feel and strap performance | — |
So we weren’t trying to figure out what kind of strap they needed. The product was already quite clear; the elastic behind it wasn’t.
We had several ski goggle strap constructions in our sample library that were close enough to start with. Instead of developing another elastic straight away, we pulled out the relevant ones and started comparing them with what the customer had described.
We already had several ski goggle strap constructions in our sample library, so the next step was to see how close those existing samples were to what the customer wanted.
The customer could describe the hand feel, thickness, elasticity and tension they were looking for, but they didn’t know what material composition or elastic construction would produce that result. We selected the existing constructions that came closest to those requirements. The samples covered different material combinations and constructions, with noticeable differences in thickness, feel and stretch behavior.
We didn’t send all of them straight away. We first showed the closest options through photos and videos, so the customer could compare the different strap constructions and narrow down which ones were worth checking in person.
This gave us a much better starting point than developing a new 40 mm elastic from the customer’s description alone. The existing straps gave both sides something physical to compare before we changed the construction.
After that first comparison, we sent the closest physical samples for them to check in hand. That was where the customer could actually stretch the straps and compare the thickness, hand feel and tension for their ski goggle project.
So at this stage, we still hadn’t developed a new elastic. We first used our existing ski goggle strap samples to narrow down what the customer actually wanted us to develop.
Narrowing down the elastic was only part of the project. The selected direction still had to work with the other details the customer had already planned for the ski goggle strap.
The logo was relatively straightforward. It was mainly lettering, and the customer wanted it jacquard woven directly into the 40 mm strap. We didn’t need to redesign the logo, but we did need to adjust the proportions of the lettering so it could reproduce properly within the available weaving width.
The helmet-facing side also needed silicone grip lines to help keep the strap in position on the helmet. The jacquard logo would remain on the visible side, with the silicone applied to the side facing the helmet.
We also kept the skiing environment in mind when narrowing the material direction. From similar goggle straps we’d made before, we knew the strap material needed to be suitable for cold, UV, snow and moisture exposure.
By the time we sent the selected physical samples, the customer had something much more useful to work with. They could stretch the actual straps, compare the thickness, hand feel and tension, and see which construction came closest to what they wanted for their goggles and helmet.
The project was still at the sample evaluation stage, not final production. But it had moved from a 40 mm ski goggle strap with no fixed elastic construction to a much narrower development direction based on real samples. The width, jacquard lettering and helmet-side silicone requirements were already clear, and the customer now had physical constructions to evaluate before we moved further with the custom strap.
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